Leeds United unveiled a new badge on Wednesday … it hasn’t gone down well.
After two decades with their previous design, the Lilywhites have decided to go in a new direction and it got us thinking about their previous designs.
Will the prominent white rose make a bold return? Would a new design be more simplistic, like those used in the 1970s?
The answer was not really either.
It’s not pretty. And apparently is also isn’t a joke.
Leeds United genuinely canvassed 10,000 opinions and STILL ended up with this.
— Leeds United (@LUFC) January 24, 2018
“The new crest depicts the ‘Leeds Salute’, which over the decades has been an expression of the passion that connects Leeds United’s fans and players on and off the pitch and all over the world,” the club said in a statement.
The internet has – rather predictably – made the most of the situation. Not that we expect that to improve the mood of Leeds fans.
— Byron Saiz (@byron_lufc) January 24, 2018
7.6 billion people in the world.
Leeds United managed to find the only 10,000 people in the world who think this new badge isn’t truly awful.
Only took them 6 months too. Fair play. https://t.co/FGGIeHlAPO
— Jonno Baker (@jonnobaker316) January 24, 2018
— Balls.ie (@ballsdotie) January 24, 2018
Leeds United's new badge summed up 😂 pic.twitter.com/QKQ84eRWLW
— Transfer News (@EPLBible) January 24, 2018
Can't unsee. pic.twitter.com/if9J59MPcG
— Dan Evans (@Dan_Draws) January 24, 2018
Behind the fist, is it just the badge with the fist, with that then going on forever?https://t.co/7MuJ5TVkLG
— Miguel Delaney (@MiguelDelaney) January 24, 2018
— Enda Higgins (@endahiggins88) January 24, 2018
Leeds' new badge is like something Konami would dream up if the Yorkshire Whites ever got back into the Premier League. pic.twitter.com/72zDdBlqY4
— GeorgeWeahsCousin (@WeahsCousin) January 24, 2018
12:02 Leeds unveil their new crest. 13:02 Petition to stop club implementing the ‘Leeds Salute’ badge receives 4,000th signature. pic.twitter.com/NZ3enNP7EG
— Simon Peach (@SimonPeach) January 24, 2018
— Sam (@the_cannon) January 24, 2018