In the same day that Chivas presented their new uniform, the club also announced a new partnership with ‘Caliente’ as the club’s newest main sponsor.
“We are very happy with this alliance,” said Chivas president, Amaury Vergara. “We have been looking for sponsors that will enhance the pride of Mexican companies.”
The ‘Caliente’ logo will be in the center of the new jersey for three years, said Emilio Hank, CEO of ‘Caliente’.
🇳🇱 Es momento de portar con orgullo nuestra nueva piel. 👊🔴⚪️🔵
— CHIVAS (@Chivas) July 12, 2019
“We are in an important process of recovering the greatness of this team and what better way than to ally with one of the best Mexican companies for this important moment,” added Vergara. “This sponsorship is very important for the team as we seek to get back to our winning ways this season.”