The news comes as the Hurricane near the Copa Sudamericana final.
For the first time since the club’s founding in 1924, Atlético Paranaense will not wear the red and black beginning in 2019.
With clubs like Flamengo, Sport Recife, and Vitória all sporting the rubro-negro, Atlético wish to differentiate themselves from other top clubs in Brazil.
“It’s almost ready. A few more days and we’ll release. We will change our colors, our shield – we will change everything. We want an identity of our own,” said Mário Celso Petraglia, president of the Deliberative Council of Atlético-PR.
“We no longer want to be shadow, imitation or the look of another institution.”
Petraglia insisted that the fans should be happy with the changes.
“Believe me, it will be fine and well done. We hired the largest and best Brazilian company to develop the entire Atlético brand.
“There will be nothing like it in the world.”
Atlético have been a consistent force in the Brasileirão, winning the title in 2001 and suffering relegation just once since 1996.
The Paraná-based club reached the Copa Libertadores final in 2005 and are currently in search of their first Copa Sudamericana title.
They won their semi-final first leg 2-0 against fellow Brazilians Fluminense on Wednesday night.